How to Sell Human Design Reports with a 5-Part Email Sequence

In this article, we’ll break down the exact 5-part email sequence that Vickie Dickson uses to sell Human Design reports through Bodygraph.com — and how this has helped her build a consistent passive income stream.

Whether you’re just getting started or want to automate more of your income, this guide is packed with real strategy and structure you can use today.

📩 Email 1: Welcome + Reconnect

Someone just downloaded your Human Design chart or free report — now what?

Use Email 1 to:

• Welcome them personally and reintroduce the freebie
• Highlight one life-changing benefit from it (no jargon!)
• Create curiosity and link back to the freebie
• Set expectations: how often will they hear from you and what’s coming next?

Clarity builds trust. Let them know what’s coming and why it matters.

🧠 Email 2: Your Story + Connection

This is where you build connection and establish your “why.”

In Email 2:

• Share the story of how you found Human Design or Astrology
• Keep it personal but relevant to their journey
• Invite them to reply with a simple question (e.g. “What’s your Human Design type?”)

Relationship > broadcast. Keep it real, not robotic.

🌟 Email 3: The Client Win + Report Offer

Now it’s time to introduce your report in a way that’s emotionally resonant.

Here’s how:

• Share a client testimonial or transformation story
• Describe the before → after using real emotions
• Connect the dots to your Bodygraph.com report as the solution
• Create urgency with a limited-time offer or discount

Vickie uses a tool called Deadline Funnel to create real-time urgency, but you can also set a manual deadline in the email text.

😕 Email 4: Reassurance for the Skeptics

This email is all about addressing objections — the silent doubts your reader might have.

Use this message to:

• Normalize skepticism (“This all sounds a little too woo…”)
• Share a story of a skeptical client (or your own journey)
• Compare this to other tools that didn’t work for them
• Reinforce that they don’t need to “get” everything to benefit
• Remind them about your offer and the urgency to grab it

Being honest about doubt builds more trust than pretending it doesn’t exist.

✅ Email 5: Final Reminder + What’s Next

This is your closing message. Use it to recap, remind, and redirect.

Checklist for this email:

• Share another quick testimonial
• Remind them of what Human Design can unlock
• Include a final nudge to grab the report before the discount ends
• Tell them what happens next — how often you’ll email, what kind of content they can expect

Bonus: You can open a loop in previous emails by saying “Watch for tomorrow’s email titled ‘The One Thing That Changed Everything.’” It increases open rates dramatically.

💡 Bonus Tip: What If They Miss the Deadline?

If someone clicks the link after the deadline, send them to a custom page that says:

“Oops — you just missed the special price, but here’s the next best thing…”

This keeps them in your world and gives you another chance to serve them.

🎯 Final Thoughts

Your Human Design reports aren’t just a product — they’re a stepping stone.

Some people may never buy a full reading, but they will buy a well-written, personalized report — especially if your email sequence guides them there with clarity and care.

🎧 Listen to the full episode: Podcast Episode 45
📺 Watch the video: YouTube Video

Download Free Guide “The 5-Part Email Sequence That Sells Human Design Reports on Autopilot”

If you don’t yet have a Bodygraph.com subscription, now’s the time. You can generate charts, build custom reports, and even use our new website builder and audio report tools.