How to Decide If a Black Friday Sale Is Right for Your Business – Through the Lens of Human Design

Black Friday. It’s one of the biggest shopping events of the year. For many entrepreneurs, it feels like an obligation: discounts, launches, pressure. But what if the most aligned move for YOUR business this year isn’t the loud “sale” move – and maybe even skipping it entirely is the wiser path? That’s the conversation in the latest episode of our podcast: Should You Run a Black Friday Sale? Use Human Design to Decide What’s Aligned.

Why this matters

When you build a business, you know the voice of the “should” is loud: You should offer a big discount. You should launch something new. You should celebrate Black Friday. But if that offer doesn’t feel right in your body, if your energy dips instead of rises, you may be working against your design. And that’s a recipe for burnout.

With the wisdom of Human Design, you can check in with what’s deeply correct for you – not what everyone else is doing.

Key take-aways from the episode

• Ask your inner authority first, not your mind. Your mind will rationalize, fear-sell, and hype up reasons you should do a sale (or shouldn’t). Your inner authority will give you a body-based yes or no.
• Pick an offer aligned with your capacity. If you’re early stage, one-to-one sessions or readings may make sense. If you already have scalable digital products, consider a discount on those. Choose offers you’ll feel good delivering.
• Set pricing and limits that preserve your energy. Big discounts are fun – but not if you dread delivering the work. Aim for wins on both sides: clients feel excited and you feel clear, not burnt out.
• Market in a way that fits you. If you love going big on social, do that. If quiet, authentic reach is more your vibe, that’s perfect too. Don’t copy a “loud launch” just because someone said it works.
• Watch for hidden sabotage like perfectionism. Waiting until everything is “just right” often means never starting. This episode covers how it shows up and how to move past it.

How you can use this now

• Block out 10 minutes this week. Sit quietly. Ask: Does offering a Black Friday sale feel like a yes in my body? Or a no? Why?
• If you get a yes: decide what you’re offering, how many you’ll allow, when it will run, and how you’ll market it in a way that respects your energy.
• If you get a no: honor that. Instead of a sale, create a mini-offer for a smaller subset, or let your regular offering stand.
• Either way: keep the decision aligned and authentic. Your business grows best when you lead with truth, not pressure.

Want help setting up a scalable, aligned offer for this season?

Start your free 21-day trial at Bodygraph.com – set up automated Human Design and Astrology reports that sell while you focus on your genius. For more tools and strategies to grow with alignment, visit BusinessMasteryHub.com.

Final word

Black Friday doesn’t have to mean chaos, discount burnout, or contrived pressure. When you move from alignment – not obligation – you create offers that feel good, serve well, and grow your business with integrity. Whether you choose “yes” or “skip this year,” this guide and the podcast will help you move with confidence.