Where is better to build website?

Last Updated: Mar 17, 2026

If you’re starting an online astrology or human design business – or thinking about rebuilding your current website – you’ve probably asked one key question:

Which website builder should I choose?

This is one of the most common questions among Bodygraph users. The decision can feel overwhelming because there are so many options available today – from simple built-in builders to full external platforms with advanced features.

In this guide, we’ll break down the two main approaches:

• Using the Bodygraph built-in website builder

• Using external website builders such as Squarespace, WordPress, Shopify, WIX or GoHighLevel

By the end, you’ll understand the pros, cons, and best use cases for each option so you can make the best decision for your business.

Bodygraph’s Built-In Website Builder

Bodygraph includes a native website builder designed specifically for astrology and human design practitioners. It was developed internally – not based on WordPress or any third-party platform – to provide a simple way to launch a basic website with chart calculators, report sales, and lead capture.

The business plan includes one website with a free Bodygraph subdomain, with the option to connect a custom domain or add additional sites. You can configure payments, report integrations, newsletter apps, and chart embed codes directly within the platform.

The builder works with a section-based structure where you choose a template, add pre-built sections, edit text and images, and publish. It’s ideal for beginners who want a quick, simple website or landing page without dealing with complex design tools.

Limitations of the Built-In Builder

The Bodygraph builder is intentionally simplified. While this makes it easy to use, it also means fewer customization options compared to full website platforms.

Sections are pre-locked, allowing edits only to text, images, colors, and backgrounds. You cannot freely rearrange elements or add advanced features such as animations, pop-ups, plugins, or complex layouts. This keeps the builder beginner-friendly but limits design flexibility.

External Website Builders

If you want greater creative control and advanced marketing tools, external builders like Squarespace, WordPress, Wix, Shopify, GoHighLevel, or Hostinger are better options.

These platforms offer drag-and-drop design tools, animations, pop-ups, funnels, landing pages, and large template libraries. They allow much more freedom when designing interactive and visually advanced websites.

Even when using an external builder, Bodygraph charts can still be integrated easily. You simply generate an embed code in Bodygraph and paste it into your website’s HTML or embed block.

What About SEO?

Many platforms claim to offer better SEO, but in reality SEO success depends more on the work you put into your website content than the builder you use.

Factors such as keyword optimization, valuable blog content, site structure, and backlinks play a much larger role. A simple site with strong content can easily outperform a complex site with poor optimization.

A Major Difference – Selling Reports

One key difference between Bodygraph’s own Website Builder and external websites is how reports are sold.

The built-in builder includes a native shop system where clients can add multiple reports to a cart and check out in a single purchase.

With external websites, reports cannot connect directly to typical e-commerce carts because they are dynamically generated based on birth data. Instead, users generate their chart first and then purchase reports individually from the chart results page.

A Workaround for Selling Reports

A common workaround is creating report-specific landing pages.

You can generate a special embed code for a specific report, place it on a dedicated landing page, and promote that page through ads, email campaigns, or social media. Each report can have its own promotional page with a unique URL.

The Hybrid Approach

Many users combine both systems in a hybrid setup.

For example, the main website may be built on Squarespace or WordPress while the Bodygraph shop handles report purchases. The shop can even run on a subdomain like shop.yourwebsite.com, making the experience seamless for visitors.

This approach provides design flexibility while keeping the built-in report sales system.

Choosing the Right Platform

The best option depends on your technical skills and business goals.

Choose the Bodygraph builder if you want a simple setup, quick launch, and built-in report sales. Choose an external builder if you need advanced design features, marketing tools, and full customization.

Check the comparison video below:

Still have questions, is above guide outdated? Please message us on Live Chat or send an email to support@bodygraph.com.