STEP 6: Create Lead Magnet

Last Updated: Dec 9, 2025

Freebies are powerful. A well designed lead magnet – whether a PDF or an audio file – helps attract potential clients, educate them, and create a smooth transition into your paid services. In this guide, you will learn how to build an effective freebie using the Bodygraph.com Reading Reports tool, how to structure it, and how to set it up technically inside your chart integration.

What Makes a Good Lead Magnet

A strong lead magnet should support your business and reduce the time you spend explaining the basics of Human Design or Astrology. It also needs to capture the client’s interest and guide them toward the next step with you.

The recommended structure includes:

• A branded cover page
• An explanation page that describes what Human Design or Astrology is
• A summary page
• A small hook such as a Type page or a Sun sign description
• A call to action that invites the client to book, purchase or explore your services.

This structure is more than enough for a freebie and works exceptionally well for first time visitors.

Two Approaches to Building Your Freebie

You can create your freebie inside the Reading Reports tool using one of two approaches.

1. Build from a blank page
You can click Create New and start from scratch. This is the longest and most difficult method. It works if you prefer full creative control.

2. Repurpose existing materials
The faster, recommended method is to adapt the resources already available in Bodygraph. Page templates, ready made reports, and existing lead magnets help you build a polished freebie quickly.

The Ideal Lead Magnet Structure in Practice

Start by installing a page template from the library. For example, select a chart page and adjust the colors to match your branding. If you followed the onboarding videos, you already have your brand kit and design prepared, so editing will be very easy.

Cover Page
Add a new page at the top, insert your background, shapes, frames, and your logo from your brand kit.

Explanation Page
Adapt the Human Design or Astrology explanation page. Use your own voice and wording because this page will save you time answering repetitive questions from potential clients.

Summary Page or Insight Page
This may be a Human Design summary or an Astrology intro. Then add a hook, such as:
• a Type page
• a Sun zodiac sign page
Insert shortcodes for the type and description. You can adjust the pre written descriptions in Chart Content to better match your tone.

Call to Action Page
End with a clear invitation to take the next step. For example:
• book a meeting
• join a paid program
• purchase a report
Include your URL and highlight the button or text for visibility.

Using Ready Made Lead Magnets

Inside the Lead Magnets section, Bodygraph already provides many pre filled templates. You can download them, delete parts you do not need, adjust the colors to match your branding, and offer them as your freebie.

Repurposing Midnight Dunes and Other Reports

You can install the Midnight Dunes report or other reading reports and simplify them. For example:
• keep the Human Design explanation page
• keep the detailed Type pages
• delete anything you do not need
• redesign the cover page
• add your final call to action at the end

This creates a more detailed freebie while following the same structure.

Using Shortcodes and Descriptions

Your language settings determine what descriptions appear inside the freebie. Make sure the language assigned to the freebie includes the type descriptions. When you test the page, it will populate the correct details automatically.

Creating an Audio Lead Magnet

Bodygraph also allows audio lead magnets. Inside the Audio Reports tool, you can install ready made audio reports or upload your own recordings.

You can create chapters such as:
• an introductory track about you and your business
• a Human Design Type explanation
• a Sun sign explanation

Audio vs PDF Freebies

Both formats work well, but audio can be more emotionally effective. Clients may read a PDF through the lens of their current mood or stress. Listening to your voice, tone, and energy removes that layer and often creates a deeper connection.

Many creators use both formats to give clients a choice.

Final Tips

• There is no limit to how many freebies you can create.
• Experiment with PDF and audio formats.
• Freebies are excellent lead converters, especially for new clients who want to explore more.

Also check video tutorial below:

Still have questions? Is above guide outdated? Please message us on Live Chat or send an email to support@bodygraph.com.