How Abby Lewtas Sold $500 in Astrology Reports in a Week – Copy the Playbook

Meet Abby Lewtas – astrologer, life coach, and a disciplined Capricorn rising with a playful Leo sun. In one week, she turned a quietly sitting 35-page astrology report into $500 in sales using simple tweaks to her messaging, a focused mini campaign, and Bodygraph.com to deliver. Here is exactly what she did and how you can do it too.

What worked – the short campaign

• Built a simple landing page for one offer – the 35-page report
• Clear benefits based copy – no jargon, plain language
• Price test – moved from $87 to a psychologically friendly $47
• Added a bonus – a 20-page intro to astrology guide
• Ran a 1 week email push – 4 emails plus last chance reminders
• Talked about it on Instagram all week – one message, many angles

Make your message land – benefits not jargon

Abby stopped listing planets and houses and started speaking to real life outcomes. Try these swaps:

• Instead of Rising Sign – the energy you show up in
• Instead of Sun – what lights you up and fuels confidence
• Instead of Mercury – how you express yourself and communicate
• Instead of Venus – how you attract, relate, and enjoy

When your reader sees themselves in the copy, the click becomes easy.

The 6 email mini campaign you can launch this week

• Email 1 – announce the offer – what it is, who it is for, one link
• Email 2 – story plus lesson – how a client used the report to make a decision
• Email 3 – belief shift – why simple language beats jargon in astrology
• Email 4 – proof – 2 quick testimonials or a mini case study
• Email 5 – offer only – price, bonus, deadline, button
• Email 6 – last chance – reminder with hours left and a short FAQ

Keep all CTAs pointing to one page. Remove buyers from the sequence automatically.

Price and bonus psychology that nudges action

• Choose tidy anchors – $27, $47, $97 convert better than in between numbers
• Add a small bonus – guide, checklist, or audio note that enhances the core offer
• Use a short window – 5 to 7 days with a clear end time

Focus sells – repeat yourself on purpose

Abby talked about one offer for one week across email and Instagram. Same core message – different angles. Buyers need repetition to feel ready. Skimmers catch the point when you stay consistent.

Build the system once – let it run

• Put the free natal chart on your site with Bodygraph.com
• Tag new subscribers and drop them into your report campaign
• After purchase, start a new sequence that helps them use the report – then invite a reading

Action steps – launch in 48 hours

• Pick one report to feature – make a dedicated landing page
• Write 5 benefit bullets in plain language – remove jargon
• Set a campaign price and 1 simple bonus
• Load 6 emails – schedule over 7 days
• Post daily in stories – 1 tip, 1 benefit, 1 reminder, 1 client win
• Toggle your tags so buyers exit the promo sequence

Listen to the full conversation

Hear Abby walk through her campaign details and lessons learned in the podcast episode – How Abby Lewtas Sold $500 in Astrology Reports.

Build your own repeatable system

Want templates, checklists, and funnel training you can plug in today – Explore Business Mastery Hub for step by step sales systems designed for Human Design and astrology practitioners.