What if your Human Design business niche is already somewhere in your professional experience?
In this episode of the Bodygraph Podcast, we talk with Tijana Buric, founder of Career Alchemist, about how she went from corporate accounting to building a business that brings Human Design into leadership, team development and organisational work.
Tijana didn’t start with a perfect business plan or a clearly defined audience. She began by offering free workshops, sharing what she was learning and discovering what people actually needed.
We explore how she found her niche, attracted her first clients and developed offers that combine Human Design with her professional experience.
Meet Our Guest: Tijana Buric
Tijana Buric is the founder of Career Alchemist, where she works with founders and leaders to build teams that support the next stage of their business.
Before becoming an entrepreneur, she spent ten years working in accounting, tax and consulting at Big Four firms.
Today, she combines executive coaching, Human Design and her own Team Chemistry methodology to help businesses explore leadership strengths, team dynamics and organisational development.
She’s also developing tools and workshops that make Human Design easier to understand and apply in professional environments.
What You’ll Learn in This Episode
- Finding your niche: Why your previous career and life experience might be the best starting point for your Human Design business.
- Getting your first clients: How Tijana used free workshops, personal connections and word of mouth before she had a defined audience.
- Speaking your clients’ language: Why Human Design terminology doesn’t always work in business environments and how to make it more accessible.
- Creating useful products: Why Tijana moved from a 30-page leadership report towards a practical one-page Career Manifesto.
- Growing through workshops: What she learned from bringing 12 people together in person and why smaller groups can create valuable connections.
- Testing before building: How she’s developing her new platform with real audience feedback rather than waiting for a finished product.
Key Takeaways for Human Design Practitioners
1. Human Design doesn’t have to be your niche
Tijana works with leaders and teams. Human Design is what makes her approach different, but her clients come to her with business and leadership challenges.
Think about the people you want to help first, then how Human Design can support them.
2. Start with the audience you already have
Her first clients came through friends, professional connections and free workshops. You don’t need thousands of followers to begin. A few meaningful conversations can help you discover what people are willing to pay for.
3. Make your offer easy to understand
One client came to Tijana after receiving an AI-generated Human Design report of around 150 to 200 pages. What the client wanted was help understanding what actually mattered.
Sometimes one relevant insight is more useful than an entire report explaining every detail of a chart.
4. Let your audience help shape your business
Tijana wishes she’d tested her ideas sooner. Today, she uses workshops to experiment with topics, develop products and collect feedback.
You can do the same with your first reading, report, workshop or coaching offer.
Want to Start Your Own Human Design Business?
We’ve also written a practical guide based on this conversation, with more examples of how to find your niche, attract your first clients and develop your first paid offer.
Read: How to Start a Human Design Business
For more practical training, explore Business Mastery Hub, where we share courses and resources for Human Design practitioners building their businesses.