Black Friday isn’t just for big retailers. If you run a Human Design business, it’s also an opportunity to sell more readings, personalised reports and other services.
But what should you offer? How much should you charge? And how do you run a Black Friday promotion without spending the whole holiday season delivering readings?
In an episode of the Bodygraph Podcast, Human Design business mentor Vickie Dickson shares ideas she’s used in her own businesses, including special reading packages, short coaching offers and personalised Human Design reports.
Here are seven ideas you can adapt for your own business, whether you have a large audience or are just getting started.
Want to hear more ideas? In this episode of the Bodygraph Podcast, Vickie Dickson shares her own Black Friday sales strategies, real examples and practical tips for Human Design practitioners.
Listen to the Bodygraph Podcast: Black Friday Ideas for Human Design Practitioners
1. Sell Personalised Human Design Reports
If you’re looking for a Black Friday offer that doesn’t require hours of individual appointments, start with personalised reports.
A Human Design report can focus on a particular subject, such as relationships, career, decision-making or personal growth.
Unlike a live reading, an automated report can be purchased and delivered without you needing to book a separate session for every customer.
Vickie’s advice is to look at the reports you’ve already created. You might have a finished report that you’ve never properly promoted, or an unfinished report that only needs a little more work.
Black Friday is a good reason to bring those products back into focus.
Example report offers
- $7: A short introduction to someone’s Human Design
- $27: A personalised decision-making report
- $47: A career or relationship report
- $97: A more detailed Human Design reading report
These are example prices, not fixed recommendations. Choose a price based on the value, depth and audience for your report.
Practical tip: Don’t try to explain everything about Human Design in one report. Pick one problem your customer wants help understanding and create a useful report around it.
2. Create a Special Offer for Your Human Design Readings
One-to-one readings can also work well during Black Friday.
Vickie gives the example of a reading that normally costs $197 being offered for $147.
But you don’t necessarily have to reduce your price.
Another option is to keep your usual price and include something extra.
Reading offer ideas
- Buy one reading and get a second reading for a friend
- Book a reading and receive a personalised PDF report
- Purchase a standard reading and receive an additional follow-up session
- Book a reading now and use it within the next three months
One important lesson from Vickie’s experience is to set a clear deadline for using purchased sessions.
If you sell 20 discounted readings without an expiry date, you could still be delivering them years later, when your prices and availability have changed.
Be clear about how long the session lasts, what is included and when it must be booked.
3. Bundle Your Human Design Products
Instead of discounting individual products, you could combine several into one package.
For example, imagine you already sell three reports:
- Personal Human Design report: $27
- Relationship report: $37
- Career report: $47
Purchased separately, these would cost $111.
You could create a Black Friday bundle for $79, giving customers a reason to purchase all three together.
Another idea is to combine a personalised report with a live reading or short audio explanation.
Before creating a bundle, ask yourself whether the products belong together. A bundle should help someone solve a related set of problems, not simply contain everything you happen to sell.
Practical tip: Give the bundle a clear name that describes its purpose, such as Human Design Career Clarity Bundle or Human Design Relationship Bundle.
4. Offer a Short Coaching or Personalised Audio Session
Not every customer wants a full Human Design reading.
Some people have one specific question and would appreciate a shorter, more affordable way to get help.
Vickie shares how she’s previously offered a full day of Voxer coaching, allowing clients to ask questions and receive guidance during a defined period.
You could adapt this idea to your business.
Examples
- A 15-minute recorded answer to one Human Design question
- A 30-minute career or relationship reading
- A one-day voice-message coaching experience
- A short follow-up session for customers who have already purchased a report
These offers can be easier for customers to purchase because they require less time and money than a full coaching programme.
However, they still require your personal attention.
Limit the number of places and calculate how much time each purchase will take to deliver.
5. Pre-Sell a Human Design Course or Workshop
What if you have an idea for a course or workshop but haven’t created it yet?
Vickie suggests that Black Friday can be an opportunity to pre-sell something you’re planning to deliver later.
For example, you could offer early registration for a workshop about:
- Understanding your Human Design chart
- Using Human Design in relationships
- Making decisions using your Strategy and Authority
- Starting a Human Design business
- Using Human Design for career development
Pre-selling can help you understand whether people are interested before investing weeks in creating the full programme.
Just make sure customers know they’re buying something that hasn’t been delivered yet. Explain what they’ll receive, the expected delivery date and the terms of purchase.
Practical tip: Start with a small live workshop rather than a large course. You can learn from participants’ questions and use that feedback to improve future training.
6. Run a Five-Day Black Friday Sale
Vickie explains that she has previously run five-day promotions, starting on the Sunday before Black Friday and offering different products throughout the week.
You don’t have to do this. A single Black Friday offer may be easier, especially if it’s your first promotion.
But if you already have several products, a multi-day sale gives you more opportunities to talk about them.
Example five-day promotion
- Sunday: $7 introductory Human Design report
- Monday: $27 personalised decision-making report
- Tuesday: $79 bundle of three reports
- Wednesday: Limited places for a short private reading
- Black Friday: Your main offer, such as a discounted reading package or premium report bundle
This is an example schedule. You could choose different products, prices or days.
Vickie recommends saving the product you most want to promote for Black Friday itself.
Think about your capacity too. Automated reports can support more sales without adding the same amount of delivery work as live readings.
7. Offer an Upgrade After Someone Buys a Report
One of the easiest opportunities to overlook is the customer who has already purchased from you.
Someone who buys a Human Design report may want help understanding how to apply the information.
Vickie suggests offering an additional service after the initial report purchase.
For example:
- Purchase a $27 report
- Receive the personalised PDF
- Get an optional offer for a $29 recorded answer to one question
- Or book a discounted private reading
The report introduces the customer to your work, while the additional service provides more personal support.
Make the upgrade relevant to what they’ve just purchased. Someone buying a relationship report may be more interested in a relationship-focused follow-up than a general business coaching session.
How to Promote Your Black Friday Human Design Offers
Creating an offer is only half the work. People also need to know about it.
Vickie makes an important point in the podcast: if you haven’t contacted your email list for months, don’t suddenly appear on Black Friday asking people to buy something.
Start talking to your audience before the sale.
Two weeks before Black Friday
Look at your existing products and choose what you want to sell. Decide on pricing, delivery and any limits.
Then start sharing useful content related to your offer.
If you’re selling a career report, for example, you could talk about the questions people commonly have about career direction and how Human Design practitioners approach them.
One week before Black Friday
Show people what you’re creating.
Share a preview of the report, explain what customers will receive and answer common questions.
If you’re creating something new, you can share the process behind it.
You can also invite people to join your email list so they receive the offer when it becomes available.
During Black Friday
Make the offer easy to understand.
Explain:
- Who the product is for
- What problem it helps them explore
- Exactly what they’ll receive
- How much it costs
- When the offer ends
- How to purchase it
You don’t need a complicated sales page. Clear information and a working checkout are more important.
After the sale
Deliver what you’ve promised and ask customers about their experience.
Review which offers sold, which emails brought visitors and which questions customers asked before purchasing.
Use what you learn to improve your next promotion.
How Much Could You Earn From a Black Friday Offer?
Let’s look at a simple example.
Imagine you sell:
- 20 personalised reports at $27 = $540
- 10 report bundles at $79 = $790
- 5 private readings at $147 = $735
That would generate $2,065 in gross sales before payment fees, taxes, refunds and the cost of delivering your services.
These are hypothetical numbers, not a sales forecast.
The important point is that you don’t necessarily need one expensive product. A few well-matched offers at different price points can give customers more ways to work with you.
How to Create and Sell Human Design Reports With Bodygraph
If you use Bodygraph.com, you can create personalised Human Design reading reports and offer them to customers through your business.
You can develop written reports, create audio report experiences and customise the content around the topics your audience cares about.
For Black Friday, start by reviewing the reports you already have.
Could one become a special offer? Could you combine several reports into a bundle? Could you create a shorter report for people who are new to Human Design?
Explore the tools available at Bodygraph.com.
If you want help developing offers, attracting clients and growing your business, visit Business Mastery Hub for practical training and workshops.
Frequently Asked Questions
What can Human Design practitioners sell on Black Friday?
You can sell personalised PDF or audio reports, private readings, report bundles, short coaching sessions, workshops, courses and gift packages. Choose offers that fit your audience and the time you have available to deliver them.
Do I need to discount my Human Design readings?
No. You can keep your normal price and add value instead, such as a complimentary report, an additional session or a personalised audio recording.
What is a good Black Friday offer for a new Human Design practitioner?
A small, clearly defined offer is often easier to manage. For example, you could create a short personalised report or offer a limited number of introductory readings. This also gives you experience working with paying customers.
When should I start promoting my Black Friday sale?
Ideally, begin preparing and talking about your offer one or two weeks before Black Friday. Give your audience time to understand what you’re selling rather than announcing everything on the day.
Can I sell Human Design reports without doing live readings?
Yes. Personalised digital reports can be created and delivered without a separate live appointment for every purchase, provided you have the right software and delivery setup.
Start With One Offer
You don’t need seven products or a five-day sale to make Black Friday worthwhile.
Start with something you already have or something you can realistically create and deliver.
Make it useful. Explain who it’s for. Tell your audience about it before the sale begins.
And remember Vickie’s advice from the Bodygraph Podcast: those reports you’ve already created deserve to see the light of day.
For more ideas on building a Human Design business, explore the Bodygraph Podcast and the free resources at Business Mastery Hub.
