Black Friday can be a great opportunity to bring extra revenue into your Human Design business. But what should you sell? Should you discount your readings, create a special report or offer something completely different?
In this episode of the Bodygraph Podcast, Vickie Dickson shares practical Black Friday ideas from her own business experience. She explains how to create offers people actually want, promote them before the sale and make the most of the products you’ve already created.
Whether you’re just starting your Human Design business or already have clients, you’ll find ideas you can put into practice without creating an entirely new business or spending weeks preparing.
What Can You Sell on Black Friday?
One of Vickie’s biggest recommendations is to start with what you already have.
Maybe you’ve created Human Design reports but haven’t promoted them properly. Maybe you have unfinished reports sitting in your Bodygraph account. Or perhaps you’ve been thinking about creating a new product for months.
Black Friday is a good reason to finally put those ideas into action.
Here are some offers Vickie discusses in this episode:
- Personalised Human Design reports: Sell PDF or audio reports that customers can purchase without booking a live reading.
- Discounted readings: For example, offer a $197 reading for $147 during your promotion.
- Buy one, get one free: Let customers purchase a reading for themselves and receive another for a friend.
- Bonus reports: Keep your usual reading price but include a personalised report as an extra.
- Short coaching offers: Offer a day of voice-message coaching or a limited number of private sessions.
- Courses and retreats: Pre-sell a workshop, course or retreat that you’re planning to deliver later.
You don’t need to offer everything. Choose something that fits your audience and the amount of time you have available.
Why Human Design Reports Are Worth Considering
Vickie particularly encourages practitioners to look at their existing reports.
A live reading requires your time for every customer. With a personalised digital report, much of the work is done when you create the product and set up its delivery.
That means you can sell the report to multiple customers without scheduling another appointment for every sale.
You could create reports at different price points, such as $7, $27 or $97, depending on the depth of the content and the problem you’re helping someone explore.
For example, a short report about decision-making could be an affordable introduction to your work, while a more detailed relationship or career report could become your main Black Friday offer.
Vickie’s advice is simple: don’t leave useful reports sitting unfinished or hidden away. Give people an opportunity to buy them.
How to Prepare Your Audience Before Black Friday
Another important lesson from this episode is not to wait until Black Friday to start talking about your offer.
If your audience hasn’t heard from you in weeks or months, suddenly sending a sales email may not be the best approach.
Instead, start sharing what you’re working on.
- Show a preview of the report you’re creating.
- Explain who the offer is for and what they’ll receive.
- Share behind-the-scenes updates as you prepare.
- Talk about the questions your product helps customers explore.
- Invite people to join your email list before the sale begins.
You can even start promoting an offer before it’s finished, as long as you’re clear about what customers are purchasing and when it will be delivered.
Should You Run a One-Day or Five-Day Sale?
Vickie shares how she has previously run five-day Black Friday promotions, offering different products at different prices throughout the week.
She suggests saving the offer you most want to sell for Black Friday itself.
But a five-day promotion isn’t necessary for everyone. You could run a single Black Friday offer or focus on Cyber Monday instead.
The right approach depends on how many products you have, how much time you can spend promoting them and how much work you’ll need to do after the sale.
If you’re selling private readings, remember to set a deadline for customers to book and use their sessions. You don’t want discounted appointments remaining unclaimed for years.
Don’t Forget About Upsells
One idea Vickie shares is to offer something extra after a customer purchases a report.
For example, someone who buys a personalised Human Design report might want help understanding one particular part of it.
You could offer a short recorded answer to their question or a discounted one-to-one session.
This gives customers another way to work with you while making the original report more useful.
Read the Full Black Friday Guide
We’ve also put together a practical guide with seven Black Friday offer ideas, example prices, report bundles, a five-day promotion plan and tips for preparing your audience.
Read: 7 Black Friday Ideas for Human Design Practitioners
Resources Mentioned in This Episode
- Bodygraph.com – Create and sell personalised Human Design reports for your business.
- Business Mastery Hub – Explore practical training and workshops to help grow your Human Design business.
- Bodygraph Facebook Community – Join the conversation, ask questions and share your Black Friday ideas.
And remember, you don’t have to create something completely new to make Black Friday work for your business. Sometimes your next offer is already sitting in your collection of reports, waiting to be shared.