Are you struggling to find your niche as a Human Design practitioner? Or feeling pressured to choose one before you’ve even started working with clients?
In this episode of the Bodygraph Podcast, host Vickie Dickson shares why choosing your niche too early can be an expensive mistake, and why your ideal audience might be easier to discover through real client experience.
Drawing from her experience building multiple businesses, Vickie talks about the mistakes she made, how her clients helped shape her direction and why your niche doesn’t need to stay the same forever.
What You’ll Learn in This Episode
- Finding your niche naturally: Why the problems your clients bring to you may reveal your niche.
- Avoiding expensive mistakes: How Vickie invested thousands in branding for a niche that didn’t work out.
- Getting experience with real clients: Why readings, workshops and small beta offers can help you discover your strengths.
- Recognising patterns: How to use client questions, feedback and results to understand what people need from you.
- Combining Human Design with your experience: Why you don’t have to abandon your existing career or business.
- Allowing your business to evolve: Why finding a niche doesn’t mean committing to the same audience forever.
Key Takeaways for Human Design Practitioners
1. Don’t rush into choosing a niche
Vickie shares how she spent around $4,000 on copywriting, alongside investing in branding and a website, for a niche she initially believed was right for her. But the clients who eventually found her needed something different.
Her experience is a reminder to test your ideas before investing heavily in them.
2. Your clients can help you discover your niche
One practitioner Vickie worked with took three years to recognise that relationships were her speciality. The evidence was already there in the questions clients asked and the problems she helped them work through.
Pay attention to what people repeatedly come to you for.
3. Start with a small offer
Vickie describes her early 12 Days of Christmas offer, where customers received short personalised Human Design audio recordings over 12 days.
Creating these recordings helped her develop confidence and deepen her understanding of Human Design through practice.
4. Your niche can change as you grow
Vickie didn’t switch from holistic nutrition to Human Design overnight. She gradually introduced Human Design into her existing business over several years.
You can explore new directions without having to rebuild everything from the beginning.
About Vickie Dickson
Vickie Dickson is a Human Design business mentor, holistic nutritionist and host of the Bodygraph Podcast.
With experience building multiple six-figure businesses across different industries, she brings practical business lessons and personal experience to conversations about Human Design, entrepreneurship and finding your own way of working.
Want to Learn More About Finding Your Human Design Niche?
We’ve created a practical article based on this episode, with more examples from Vickie’s experience and steps you can take to start discovering your own niche.
Read: How to Find Your Human Design Business Niche Without Forcing It
You can also explore free business workshops and training at Business Mastery Hub.