One of the biggest questions people ask when starting a Human Design business is: How do I find my niche?
Should you focus on relationships, parenting, careers, business owners or personal growth? And what happens if you choose the wrong one?
In a recent episode of the Bodygraph Podcast, Vickie Dickson shared something that might change how you think about finding your niche.
She believes many practitioners are trying to choose their niche before they’ve had enough experience working with real clients.
And she knows what that can cost, because she’s done it herself.
This article is based on a Bodygraph Podcast episode where Vickie Dickson shares her own experience of finding a niche, the mistakes she made and what she learned along the way.
Listen to the Bodygraph Podcast: How to Find Your Niche as a Human Design Practitioner
Vickie Spent Thousands Building a Business Around the Wrong Niche
Before working with Human Design, Vickie was a holistic nutritionist.
While studying, she was convinced she wanted to work with children experiencing ADD and ADHD-type behaviours.
She built her business around that idea.
She spent around $4,000 on a copywriter for two website pages, invested in professional brand photography and created a new website.
But something unexpected happened.
Outside her own family, she only continued working with two children from her original case studies.
Instead, women experiencing perimenopause began finding her. Many initially came for support with weight or hormonal concerns.
As Vickie worked with them, she noticed something else. Many were also struggling with unfulfilled expectations in their lives.
That became an important part of her work and eventually helped her introduce Human Design into her existing business.
Looking back, her advice is simple: don’t invest everything into a niche just because you think it’s the one you want.
Your Human Design Niche Is the Problem You Help People Solve
Vickie makes an interesting point in the episode.
Your niche isn’t necessarily a Human Design type, an age group or a particular kind of reading.
It’s the problem you repeatedly help people solve.
For example, you might start by offering general Human Design readings but notice that clients keep asking about relationships.
Or perhaps people regularly come to you because they’re unhappy in their careers and want to understand their next steps.
Those repeated conversations are worth paying attention to.
Vickie describes how your experience, Human Design knowledge, personal interests and previous work can all contribute to the problems you’re particularly good at helping people explore.
But you might not recognise that strength yourself.
Sometimes your clients see it before you do.
How One Practitioner Took Three Years to Recognise Her Niche
Vickie shared the story of a practitioner she worked with for several years.
During one of their first sessions, Vickie told her that she was a relationship coach.
The practitioner didn’t agree.
But as they continued working together, they reviewed what clients were asking for, the problems they brought into sessions and the results they experienced.
Again and again, the same subject appeared: relationships.
It took around three years for the practitioner to fully recognise and embrace that niche.
The interesting part is that the niche wasn’t something they invented through a marketing exercise.
It emerged from the work she was already doing.
Stop Waiting for the Perfect Niche and Start Working With People
If you’re struggling to choose a niche, Vickie’s advice is to get into the room with people.
You don’t need a large audience or a complete business model.
You need opportunities to practise, listen and understand what people need.
That could mean:
- Offering a few Human Design readings to people in your network
- Running a small paid workshop around one topic
- Testing a new report or reading offer with a small group
- Starting a membership with just three or four people
- Asking clients what they found most useful after a session
Vickie also recommends beta offers, where you invite people to try an early version of your service, often at a lower price, and use their feedback to improve it.
The goal isn’t to build something perfect immediately.
It’s to learn from actual experience instead of guessing what people might want.
A Simple Human Design Offer That Helped Vickie Learn Faster
During her first Black Friday as a Human Design practitioner, Vickie created an offer called 12 Days of Christmas.
For 12 days, each customer received a short recorded audio explaining a different part of their Human Design.
She remembers selling around 13 places.
That meant recording a large number of short, personalised explanations over a relatively short period.
At the beginning, she needed to look things up regularly.
But after repeatedly explaining the same concepts to different people, she became much more confident.
This is a useful example for new practitioners.
Your first offer doesn’t need to be complicated. It can be something small that helps your clients while giving you experience delivering your work.
Look at Your Client Data Before Deciding on Your Niche
One of the most practical suggestions from this episode is to keep track of your client conversations.
After every reading, workshop or consultation, write down:
- What problem brought the client to you?
- What were they hoping to understand?
- Which part of the session was most useful?
- What questions did they ask?
- What feedback or results did they share?
After working with several clients, review your notes.
Do you see the same questions appearing? Are certain topics more enjoyable for you to teach? Are clients recommending you for a particular type of problem?
These patterns can tell you more about your potential niche than spending weeks trying to invent the perfect business positioning.
You Don’t Have to Leave Your Previous Career Behind
Another interesting part of Vickie’s story is how she moved from holistic nutrition into Human Design.
She didn’t close her health practice one day and become a Human Design practitioner the next.
Instead, she gradually introduced Human Design into her existing work.
She discussed it with clients, included it in her membership and started offering separate Human Design sessions.
For around two to three years, both parts of her business existed together.
This is worth considering if you’re currently working as a coach, therapist, consultant, teacher or in another profession.
You may be able to introduce Human Design into the work you already do rather than starting an entirely separate business immediately.
It also gives you time to discover whether your existing clients are interested.
Can Your Human Design Business Niche Change?
Yes, and Vickie believes you should allow that possibility.
Her own business has changed several times. She’s built businesses across different industries, worked in holistic health, developed her Human Design practice and more recently opened a retail store.
She also encourages practitioners to pay attention to their Human Design signature themes as a way of reflecting on how their business feels.
For example, within Human Design, Generators and Manifesting Generators are encouraged to notice satisfaction, Projectors success, Manifestors peace and Reflectors surprise.
These are part of the Human Design framework Vickie uses in her own work, rather than a substitute for understanding customer demand.
Your business doesn’t need to stay exactly the same forever.
The people you work with, the offers you create and the subjects you enjoy teaching may all change as you gain experience.
How to Start Finding Your Human Design Niche Today
If you’re just starting, you don’t need to spend thousands on branding or build a complicated website to discover who you want to help.
Start with one offer. Work with a few people. Ask questions and keep notes.
Notice what people repeatedly come to you for and what you genuinely enjoy helping them understand.
Then build your next offer around what you’ve learned.
As Vickie’s experience shows, your niche may be much easier to recognise once you’ve actually started working with clients.
Learn More About Building a Human Design Business
At Bodygraph, we help Human Design practitioners create charts, personalised reading reports and tools they can use in their businesses.
We also share practical training through Business Mastery Hub, including workshops on creating offers, finding clients and growing a Human Design business.
If you’re at the beginning, explore our How to Start a Human Design Business course.
You can also explore more conversations with practitioners and business owners on the Bodygraph Podcast.
And if you’re unsure about your niche, Vickie’s advice is worth remembering: don’t spend all your time trying to figure it out from behind a screen.
Start working with people. Pay attention to what they need. Give yourself room to learn.
