You’re getting new email subscribers. People are downloading your free Human Design charts. But they’re not booking readings, joining your programs, or becoming paying clients.
Sound familiar?
In Episode 81 of the Bodygraph Business Podcast, we explore a problem many Human Design practitioners face: growing an email list full of people who aren’t necessarily interested in their paid services.
And sometimes, the lead magnet you worked so hard to create is part of the problem.
What You’ll Learn in This Episode
- Why an email subscriber isn’t automatically a qualified lead.
- Why a free Human Design chart calculator might attract people who will never buy your services.
- How the five levels of customer awareness relate to your lead magnet.
- Why your chart calculator might not be the best thing to feature at the top of your homepage.
- How to work backwards from your paid offer when planning a lead magnet.
- Three important questions to ask when reviewing your current freebie.
The Problem With Treating Every Subscriber Like a Potential Client
Someone might generate a Human Design chart because they’re curious about their type. Another visitor might be a practitioner who needs a chart for an upcoming session.
Neither person is necessarily looking for a paid reading or coaching program.
In this episode, the speaker shares her own experience with people joining and leaving her email list after downloading charts. She even introduced an option for visitors to receive two weeks of educational emails or simply generate their chart and leave.
It’s a useful reminder that not everyone who wants your free resource wants an ongoing relationship with your business.
Should You Stop Offering Free Human Design Charts?
Not at all.
A chart calculator can still be an important resource on a Human Design practitioner’s website.
But it might not be the best primary lead magnet if your goal is to attract people interested in a particular service.
For example, someone searching for a free Human Design chart isn’t necessarily looking for Human Design business coaching.
The episode explains why your lead magnet should speak to the problems your ideal clients recognize, rather than only introducing them to Human Design.
A Simple Audit You Can Do After Listening
Take a look at your current lead magnet and ask:
- Who is this free resource designed for?
- Who is my paid offer designed for? Are they the same person?
- Does my lead magnet provide a useful result and a natural next step?
If your free resource attracts one audience but your paid offer serves another, that could explain why you’re struggling to convert subscribers into clients.
Listen to the episode before creating your next freebie. It could change how you think about growing your email list.
Continue Learning
Want to explore this topic in more detail? Read our practical guide to why lead magnets don’t convert, including a five-minute audit for your own business.
Then continue with Episode 82, where we explore six ways to create lead magnets that attract the right people.
You can also access practical business training through Business Mastery Hub and explore Human Design chart and report tools at Bodygraph.com.