What is a lead?

Last Updated: May 21, 2025

A lead is someone who has shown interest in your services and shared their contact information — usually their name and email. On Bodygraph.com, a lead is typically someone who generates a Human design or Astrology chart on your site and enters their email address. These leads can be added to your email list, tagged by their chart type, and nurtured through automated email sequences to eventually become paying clients.