Are you collecting email subscribers who never become paying clients?
Maybe people download your free Human Design chart, join your email list, and then disappear. Or perhaps you’ve spent hours creating a free guide that doesn’t seem to bring anyone closer to working with you.
In this episode of the Bodygraph Business Podcast, we explore why the problem might be the lead magnet itself, not the number of people joining your list.
You’ll learn how to work backwards from your paid offer and create a free resource that attracts people who are genuinely interested in the work you do.
What You’ll Learn in This Episode
- Why growing your email list isn’t the same as attracting qualified leads.
- How to start with your paid offer before deciding what freebie to create.
- Why understanding your ideal client’s everyday problems matters more than explaining your services.
- Six different types of lead magnets and when each one makes sense.
- How to use personalized Human Design reports, audio reports, and quizzes to attract better-fit clients.
- Why a simple resource can be more useful than an overwhelming free course or workbook.
Why Your Human Design Chart Might Not Be Your Best Lead Magnet
A free Human Design chart calculator can bring visitors to your website. But not everyone downloading a chart is interested in paying for a reading or coaching session.
Someone might simply want to discover their Human Design type.
In this episode, we explore why a more focused resource, such as a report about using Human Design in business or understanding a relationship pattern, could be better aligned with your paid services.
You’ll hear how to think beyond the chart itself and consider what your ideal client actually needs help with.
Six Ways to Attract the Right People
The episode walks through six possible starting points for your lead magnet.
- Information: Help someone understand something they need to know.
- Awareness: Help them recognize a problem, pattern, or opportunity.
- Belief: Help them reconsider an assumption that may be holding them back.
- Experience: Give them a chance to experience your approach or teaching style.
- First problem: Help them solve something that needs attention before they’re ready for your offer.
- Decision: Help them choose the right next step when they have several options.
You don’t need to use all six. The important part is choosing the one that matches where your potential clients are today.
Practical Examples for Human Design Practitioners
One of the useful parts of this episode is how these ideas apply to a Human Design business.
We explore examples including a Human Design business coaching lead magnet, a membership for people with 6-line profiles, and a quiz that guides visitors toward a personalized report.
You’ll also hear an example from nutrition coaching that shows why a seemingly useful free resource can still be the wrong first step for someone.
These examples will help you think about your own services and the kind of free resource your ideal clients might actually use.
What You Can Do After Listening
Take one paid offer from your business and ask yourself:
What needs to happen before someone is ready to buy this?
Then identify whether your potential client needs information, awareness, a change in perspective, an experience, help with an earlier problem, or support making a decision.
Use that answer to choose your next lead magnet.
More Resources to Grow Your Human Design Business
For a practical written guide with examples and an exercise, read our article on lead magnet ideas for Human Design practitioners.
You can also explore the next step in this series with our Lead Magnet Test guide, which explains how to deliver a meaningful result and connect your free resource to your paid services.
For more business training, visit Business Mastery Hub, where you’ll find workshops about offers, lead magnets, and building your Human Design practice.
And if you want to create personalized Human Design reports or add chart generation to your website, explore Bodygraph.com.